Analytics & KPI Design
Metrics that change decisions, dashboards that get opened, and a measurement discipline that survives leadership changes. Most analytics programs produce more reports than decisions; we work the other direction.
Why it matters
The pattern is consistent across organizations: the analytics estate has grown faster than the decisions it informs. Hundreds of dashboards exist; a small fraction get opened weekly; even fewer change behavior. The team running analytics is busy and underleveraged at the same time.
Useful analytics is built backward from decisions. What is the decision, who makes it, on what cadence, and what evidence would actually move it. Most existing dashboards do not answer those questions, which is why they go unused.
KPI design is the discipline that anchors this. The right KPIs are few, durable, and deeply tied to outcomes. The wrong KPIs are abundant, activity-based, and quietly distort behavior. The difference matters at the executive table and on the operating floor.
We bring a candid lens to both — and we are willing to retire reports rather than build new ones.
How Amazon Consulting helps
Analytics work that ends with fewer reports, sharper KPIs, and more confident decisions.
Decision inventory
Map the decisions the organization actually makes by cadence and stakeholder. Identify which are evidence-poor today.
KPI design
A small, durable set of KPIs per domain — outcome-anchored, governance-defined, and explicitly distinguished from operational metrics.
Dashboard rationalization
Retire reports that do not earn their keep. Redesign the few that should remain around the decisions they support.
Operate the discipline
Embed KPI ownership, review cadence, and retirement rules so the estate stops sprawling.
AI & analytics
Conversational analytics and narrative summarization are the genuinely useful AI applications in this space — when they sit on a curated metric layer. We are direct with clients that AI on top of a chaotic analytics estate amplifies the chaos. Foundation first, AI second.
Recent engagements
Recent analytics work has included executive scorecard redesigns, post-merger metric harmonization, and dashboard estate rationalizations. Specifics under NDA.
Related services
Fewer reports. Sharper decisions.
A focused KPI and analytics engagement usually retires more than it builds — and improves decision velocity meaningfully.